Vision & Mission
We were built to solve a problem, not to fill a category.
Origin
Jaantrix started with a notebook. Not ours — a stationery shop owner's, in a market where the power cuts twice a day and the mobile data is honest about being unreliable.
She knew her business better than any dashboard could. But she couldn't answer three questions without an hour of arithmetic: how much am I owed, how much did I actually make last month, and can I prove either of those to a bank.
Every piece of software offered to her was built for a different country. Cloud-only, English-only, priced in dollars, and designed around an accountant she doesn't employ. So we started building for her instead.
Our vision
Our mission
Build offline-first, Bangla-first, AI-assisted SaaS a business owner can set up alone in ten minutes — and custom apps for the businesses whose problems don't fit a product.
How we decide things
Five rules we don't break.
Rule 01
Offline is not a feature
If it doesn't work with the network off, it isn't finished. Every write goes to the device first and syncs later — never the other way around.
Rule 02
Bangla is not a translation
We design in Bangla and English at the same time. Screens are laid out for the longer of the two, and numbers, dates and currency read naturally in both.
Rule 03
Your data is yours
Export everything, any time, in a format you can open. Our CRM can be self-hosted on your own server. We don't sell, mine, or train on your customers.
Rule 04
Price in taka, for taka earners
A tool that costs more than the problem is not a solution. Free tier that is genuinely usable, paid tiers priced against a day's margin — not a Silicon Valley seat.
Rule 05
Ship small, in public
We'd rather put a rough thing in front of ten real shopkeepers than a polished thing in front of an investor. Roadmaps get rewritten by whoever is actually using the product.
The model
Jaantrix is the studio. The products carry their own names. HisabKitab and Bondhu CRM are marketed on their own merits, to their own audiences, with the studio as the guarantee behind them — the way a publisher stands behind its books.
That's deliberate. A shopkeeper searching for দোকানের হিসাব রাখার অ্যাপ is not looking for a software company. She's looking for a khata. We meet her there, and the company name is what she finds when she wants to know who she's trusting.
The studio's job is the boring, expensive part every product needs and none of them should rebuild: authentication, billing in taka, sync, offline storage, Bangla typography, SMS delivery, and support in the customer's own language. Each new product ships faster than the last because that layer is already paid for.